Do Customers Know What They Want?
One of the most common critiques I hear of Lean and customer development principles is that customers don’t know what they want until you show it to them. There are examples that would indicate that...
View ArticleThe Art and Science of The Minimum Viable Product
Developing a Minimum Viable Product (MVP) is a component of Lean Startup methodology. It can be incredibly valuable to entrepreneurs. Below I provide my definition of what an MVP actually is, why its...
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The Ultimate List of Customer Development Questions
I’ve had a few requests for this post. I’ve compiled all of my favorite customer development questions into one place! I’m sure I’ve missed some great questions. Please let me know your favorites in...
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The One Customer Development Question You Need to Stop Asking Immediately
“They said they would use it, but then when I built it and showed it to them, they didn’t” an entrepreneur told me. “I’m starting to lose faith in customer development because I don’t know if what...
View ArticleLean Startup Case Study: Idea to Product Market Fit in a Weekend
On the latest episode of The Building in Public Podcast I have Ajay Perumal. I met Ajay a couple of weeks ago at a Lean Startup Machine weekend seminar. And Ajay and his team made some incredible...
View ArticleHow to Get 100 Customer Development Interviews the Easy Way
In the latest episode of the Building in Public Podcast, I interview Desi Saran of Lean Startup Machine and QuickMVP. We talk about Lean Startup methodology, how to build a minimum viable product and...
View ArticleHow to Choose a Customer Segment to Serve
“The way to get startup ideas is not to try to think of startup ideas. It’s to look for problems…” – Paul Graham, Y-Combinator This quote from Paul Graham illustrates the importance of looking for...
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How many customer development interviews is enough?
So you understand Lean Startup and customer development. You see the value in avoiding wasted time and money. And maybe you have even started conducting customer development interviews. But how much...
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