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The Ultimate List of Customer Development Questions

I’ve had a few requests for this post. I’ve compiled all of my favorite customer development questions into one place! I’m sure I’ve missed some great questions. Please let me know your favorites in...

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Applying Lean Startup to Content Marketing

People use products and services that provide value to them. Customer development and iterative product development are used to gain customer insights to build the most valuable product possible...

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How to Avoid Building Something No One Wants By Solving Known Problems

Entrepreneurs have been solving the same problems for ages…and making billions of dollars in doing so. Some of today’s most successful startups are solving age old problems but with 10x improved...

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Announcing The Building in Public Podcast

I might fail in front of everyone. I’m excited to announce the launch of my podcast, Building in Public! In this podcast series, I’ll be starting a business from scratch…in public. I wanted to fully...

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Customer Development in Public: 7 Lessons Learned

Earlier this month I started The Building in Public Podcast to share my experiences starting a business. The idea was to do documentary style coverage of my startup process starting from zero. Last...

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The One Customer Development Question You Need to Stop Asking Immediately

“They said they would use it, but then when I built it and showed it to them, they didn’t” an entrepreneur told me. “I’m starting to lose faith in customer development because I don’t know if what...

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Lean Startup Case Study: Idea to Product Market Fit in a Weekend

On the latest episode of The Building in Public Podcast I have Ajay Perumal. I met Ajay a couple of weeks ago at a Lean Startup Machine weekend seminar. And Ajay and his team made some incredible...

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How to Get 100 Customer Development Interviews the Easy Way

In the latest episode of the Building in Public Podcast, I interview Desi Saran of Lean Startup Machine and QuickMVP. We talk about Lean Startup methodology, how to build a minimum viable product and...

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How to Choose a Customer Segment to Serve

“The way to get startup ideas is not to try to think of startup ideas. It’s to look for problems…” – Paul Graham, Y-Combinator This quote from Paul Graham illustrates the importance of looking for...

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How many customer development interviews is enough?

So you understand Lean Startup and customer development. You see the value in avoiding wasted time and money. And maybe you have even started conducting customer development interviews. But how much...

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The Art and Science of The Minimum Viable Product

Developing a Minimum Viable Product (MVP) is a component of Lean Startup methodology. It can be incredibly valuable to entrepreneurs. Below I provide my definition of what an MVP actually is, why its...

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Do Customers Know What They Want?

One of the most common critiques I hear of Lean and customer development principles is that customers don’t know what they want until you show it to them. There are examples that would indicate that...

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Do Customers Know What They Want?

One of the most common critiques I hear of Lean and customer development principles is that customers don’t know what they want until you show it to them. There are examples that would indicate that...

View Article


The Art and Science of The Minimum Viable Product

Developing a Minimum Viable Product (MVP) is a component of Lean Startup methodology. It can be incredibly valuable to entrepreneurs. Below I provide my definition of what an MVP actually is, why its...

View Article

Image may be NSFW.
Clik here to view.

The Ultimate List of Customer Development Questions

I’ve had a few requests for this post. I’ve compiled all of my favorite customer development questions into one place! I’m sure I’ve missed some great questions. Please let me know your favorites in...

View Article


Image may be NSFW.
Clik here to view.

The One Customer Development Question You Need to Stop Asking Immediately

“They said they would use it, but then when I built it and showed it to them, they didn’t” an entrepreneur told me. “I’m starting to lose faith in customer development because I don’t know if what...

View Article

Lean Startup Case Study: Idea to Product Market Fit in a Weekend

On the latest episode of The Building in Public Podcast I have Ajay Perumal. I met Ajay a couple of weeks ago at a Lean Startup Machine weekend seminar. And Ajay and his team made some incredible...

View Article


How to Get 100 Customer Development Interviews the Easy Way

In the latest episode of the Building in Public Podcast, I interview Desi Saran of Lean Startup Machine and QuickMVP. We talk about Lean Startup methodology, how to build a minimum viable product and...

View Article

How to Choose a Customer Segment to Serve

“The way to get startup ideas is not to try to think of startup ideas. It’s to look for problems…” – Paul Graham, Y-Combinator This quote from Paul Graham illustrates the importance of looking for...

View Article

Image may be NSFW.
Clik here to view.

How many customer development interviews is enough?

So you understand Lean Startup and customer development. You see the value in avoiding wasted time and money. And maybe you have even started conducting customer development interviews. But how much...

View Article
Browsing all 20 articles
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